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HOW TO STAY FOCUSSED AND BUILD YOUR BUSINESS |
by:
Matt Bacak |
You have a detailed business plan, which showed the overall intent of your company. You presented the business plan to your bank before start-up also they submitted funding in the amount that you both deemed acceptable. The original business plan contained the basis of the procedures that will help you stay focussed while the company grows. Let's examine some of these processes that you will use to give your business the focus it needs to grow also succeed.
1. A marketing plan. If sales are a part of your operation (and it seems that some form of selling is always a big part of every company), then, you will need to have your sales group focussed on a marketing plan. Short term also longer-term analysis should be a part of this planning also will likely contain an analysis of your competition, market potential also sales projections. Be careful not to fall into the trap of letting “the business take care of itself”, stay focussed at all times also be sure your managers are tuned into this market monitoring regularly, nothing is more defeating to the general manager/owner than to be told by a sales manager…I didn't see that coming! YIKES!
2. Accounting procedures. If sales are important, then the need to stay focussed on receiving the proceeds from sales is equally important. Accounts payable, expenses also accounts receivable need to have fixed procedures in place to allow money to flow freely through the company coffers. Focussing on these procedures at regular weekly also monthly meetings will put the accounting also marketing groups on the same path. A rift between marketing also accounting is a common bureaucratic occurrence; so don't be surprised if one point you hear from someone from sales state, “We make the money here, how come I have to live by their rules?” Getting these two operations to stay focussed on a bottom line results oriented approach is a regular part of an owner's job description.
3. Human resources. If you have ever worked for a manager, who considered his employees as expenses rather than assets, then you will be familiar with the need for managers to stay focussed on human resources within the company. A manager who is fixated on staff reduction regardless of their accomplishments will create an atmosphere of fear. Certainly, no one wants to be grossly over-staffed, however a good owner/manager will focus on keeping adequate employee base numbers, also ensure continuing training, safety programs also top of the line employee benefits. It is your campground, why not have “happy campers?”
4. Selling your business. This does not mean selling in the true literal sense. It means focusing on being sure your company image is one that is the envy of your competitors also is known in the business world as a first class operation. You can do this by having key managers attending industry conferences. Be clear also tell them that their focus at these seminars is to network, thoroughly gathering as much new information that they can. They should or else 'sell' other attendees on the importance also efficiency of their company in the industry. Upon their return, have follow-up meetings with these managers where they will report in detail on what they have learned. Managers attending conventions also seminars should take opportunities to enjoy themselves, nevertheless, they will be the “face” of your company, it's wise be sure that they focus on making them business meetings, also not all “playtime.”
If planning, organizing, staffing, direction also control are five major factors in managing a company, staying focussed throughout the process, is paramount!
About the author:
Matt Bacak became "##1 Best Selling Author" in just a few short hours.
Recent Entrepreneur Magazine’s e-Biz radio show host is
turning Authors, Speakers, also Experts into Overnight Success Stories.
Discover The Secrets http://promotingtips.com
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